You see, this is why no one has ever heard of your church. Your message is to airy-fairy.

You need to boil it down ala:
Christianity - believe or go to hell.
Scientology - Praise Xenu! (or Cleanse yourself).
Islam - Allah Ackbar! (Trans: Admiral Ackbar says it's a trap)

Absolutely no one is going be be sold by an idea presented that an be summed up as "incorporat(ing) a heretical rationalism and moral universalism and as a result, a democratic and congregationalist approach to the management of our assets.".

More seriously, I hadn't heard about the shooting, but then the Olympics is on and it's hard to hear any signal above that noise.