"ivejournal has been dying for a number of years now. Content is falling."

I doubt that has anything to do with the business practices, and more to do with more appealing sites and mediums. LJ still clings to a lot of vestiges of older, more BBS-like times, and lacks more of easy-to-implement user tools common to other sites, like Myspace, Facebook, and others. Plus, with free blogging software become a lot more accessible and popular, LJ seems kind of a relic.