Brian Tee was on the radio the other day and he was terrible as well. The ads they're running are *almost* positive, which is a good thing, but when they talk they're very negative. They should actually be going the other way; people respond to negative ads, but when pollies speak they have to be positive and inspirational. There's no point introducing yourself to the public (which is what state oppositions are really doing during a campaign, no one knows/cares about them before that) by telling us all the bad things we already know about the guys we actually know about (which is what the media has been doing for the last four years).

Run a few negative ads reminding us about Baillieu, the East-West Link, rising unemployment, the battles with the public service, and health and education cuts. But when they speak it should be all about what they're going to do for us. People *hate* when they ask a politician a question and the response is "well, the other guy, nyer nyer nyer"; it makes them sound like little kids whinging to teacher, not adults ready to lead.

The Libs are stuffed, because they don't really have any positive messages. They ran on a platform of "not Bracks" last time which meant everything they've done in government has been a surprise (Abbott's having the same problem). They're trying to run on the same campaign now and people are thinking "well, yeah, the desal plant and myki were pretty shit, but you're doing the exact same things whilst cutting all the services we liked".